An ADF (Advanced disbursement facility) scheme offering an EMI holiday to apartment owners till actual possession. It was combined with a rent scheme payable to the homebuyer in case possession got delayed.
The campaign involved a blitzkrieg of web banners, print ads, outdoor publicity, and "dressing up" the project site for the offer. We went the extra mile and re-christened the lane leading up to the project as “Green Drive” with the Pune Municipal Corporation.
ClientVilas Javdekar DevelopersServicesNaming, Identity, StrategyYear2008