What was the offer?An ADF (Advanced disbursement facility) scheme offering an EMI holiday to apartment owners till actual possession. It was combined with a rent scheme payable to the homebuyer in case possession got delayed.
Method:The campaign involved a blitzkrieg of web banners, print ads, outdoor publicity, and "dressing up" the project site for the offer. We went the extra mile and re-christened the lane leading up to the project as “Green Drive” with the Pune Municipal Corporation.
Outcome and Impact:Conceptualized and executed in 12 days flat, the Green Umbrella Campaign was a complete riot in the real estate market and achieved the sales target set for the Palash 2.0 and 2i project. It also went on to set a new trend in Pune real estate market and other builders followed suit giving this type of offer on their projects.

ClientVilas Javdekar DevelopersServicesNaming, Identity, StrategyYear2008

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