The Big Door
Luxury Retail
Identity and brand communication for a sprawling store at the foot of Pali Hill, Bandra, Mumbai retailing collectibles and jewelry by master craftsmen from Rajasthan.
Facing the four cardinal directions and open to the four ordinals, the identity for the big door harks back to the idea of an auspicious passage into a fortress.
We have a thousand and one stories to tell you.This is just the first.
Accompanying the identity is the conch-flower pattern inspired by the first sign of greeting in any Indian household – the simple rangoli. Look closely and you will find that within its graceful curves are the auspicious marks of a swastika and the resounding Om of a shankh.
We introduced the brand in Mumbai through well-placed magazine ads.
Identity and brand communication for a sprawling store at the foot of Pali Hill, Bandra, Mumbai retailing collectibles and jewelry by master craftsmen from Rajasthan.
ClientTrusthouse Realty & Retail Pvt. Ltd.ServicesIdentity, Branding, CommunicationYear2014
