The Green Umbrella Offer
Name + Design + Brand strategy for a eco-housing project. On offer was a EMI holiday to apartment owners till actual possession. The campaign involved a blitzkreig of web banners, print ads, outdoor publicity and “dressing up” the site for the offer. Conceptualised and executed in 12 days flat, the Green Umbrella Campaign was a complete riot in the real estate market and achieved the sales target set.